Consumer Shopping Basket Analysis

I have observed in different supermarkets that people these days are shifting from using regular steel trolleys to using a shopping basket. Various companies are manufacturing different style of baskets. One of the famous companies is China-based company, Zoo Chow. The company is dealing with a different type of plastic shopping basket, and they also are manufacturing regular shopping trolleys made up of plastic.

Zoo Chow is making plastic shopping basket in large quantity. This company is directing more towards the shopping malls and supermarkets and therefore, is providing the items on a wholesale basis. So, before placing an order, I want to recommend that you should check the minimum order quantity. The plastic baskets are made in two different categories. They are making plastic shopping basket with handle, the traditional one and also they have introduced a new product in the market. They have made plastic baskets with wheels. It looks like a trolley but is more effective.

The plastic shopping basket with wheels is more convenient for the users who can' t carry the basket for a long time. This type of baskets has dual functions. They can be carried around like a standard plastic basket, and if required, they also have a portable push and pull system. This push and pull system can be used to operate the basket on the wheels. The push and pull system is included in the handle of the basket, and for the convenience of customers, the company has added a folding option in the handle. , and it is mentioned they can carry weight up to 40kgs.

If shopping basket with handle is discussed, it is more of a traditional type of basket. It is very suitable for shopping for small items which you can carry around in the supermarket. These baskets are made up of quality plastic, and you can use them without worrying about their quality. The company is making different models in this type of shopping basket, each having a capacity to carry different categories of weight.

A point that I need to mention here is that Zoo Chow is looking to diversify their products. So, for adding this said diversity, the company has replaced the regular shopping trolleys with plastic shopping trolleys. The company wants to include strength in their products so the customers can use them efficiently. For adding the strength, the base of the trolleys is made with steel or durable plastic. Different models are made for these shopping trolleys, and each of them can carry different weight. Some of the popular weight classes are 210 litres, 180 litres and 120 litres.

A plus point that the company provides to the supermarkets is that the colour of the plastic trolleys can be changed upon request and also the handle of the trolleys can be equipped with your company' s logo and other advertisements.

Customers can order a sample of the company' s products from the website and can also check their terms and conditions listed on the website.